Persuasive Coaching: Stimulate Employee Growth and Change Using the Science of Influence

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Good coaching is a proven pathway to success. We see it in athletic events almost daily. However, coaching in business is different than coaching athletes and quite often the difference comes down to a willingness to change. That's where understanding the psychology of persuasion will help! Did you know there are more than seven decades of research into the science behind influencing people's behavior? When you ethically apply what the research has to say in a coaching relationship, great things will happen!

Attend this presentation and you'll learn:

• How to build better relationships, overcome uncertainty and motivate behavior.
• Six psychological "principles of influence" you can ethically use to trigger behavioral changes.
• Application ideas you can immediately put into practice.

Speaker: Brian Ahearn, Director, Learning, State Auto Insurance